“MY JOURNEY. MY COMMUNITY. MY SWE.”
MEMBERSHIP CAMPAIGN

Client: Society of Women Engineers
Agency: David James Group

These were concepts for the Society of Women Engineer’s new membership campaign.The theme for this campaign was “My Journey. My Community. My SWE.” The idea behind this concept is that SWE members are succeeding in their engineering careers thanks to their membership with SWE. SWE helps them connect and with other engineers, offers them guidance, resources and many other benefits. This clean design with the black and white photography and pop of color made this concept very impactful.

The deliverables for this campaign included, magazine print ads, a video series, as well as social media graphics.